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Invest in the Future of Thermal Culture

We envision a world where immersive experiences become central to how we gather, connect, and transform. We’re reviving the roots of thermal culture, communal rituals that have bonded people for centuries, and making wellness a shared experience that fosters deep connections and personal growth. 

We are raising capital to launch our first flagship and a select group of additional studios, establishing a strong market presence, proving the model across locations, and accelerating our path toward national expansion.

Loneliness Epidemic = Social Wellness Revolution

Being Social Lowers Risk of Death by 42%
& Decelerates Biological Aging by 15%

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Loneliness as Unhealthy as Smoking

The U.S. Surgeon General has declared loneliness a public health epidemic, equating its health risks to smoking up to 15 cigarettes a day.

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Increases Risk of Premature Death by 26%

Research indicates that loneliness increases the risk of premature death by approximately 26%, which is more dangerous than obesity, lack of physical activity, and air pollution.

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Gen Z Reports High Levels of Loneliness

73% of Gen Z individuals report feeling lonely sometimes or always, making them the most isolated generation.

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Millennials Are Choosing Wellness Over Alcohol

57% of Millennials prefer going to the gym over drinking at a bar, reflecting a growing trend toward health-conscious living.

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Declared a Global Health Epidemic by WHO

The World Health Organization has officially recognized loneliness as a global public health crisis, emphasizing its serious impact on mental and physical well-being.

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Sauna and Cold Plunge Combat Loneliness

According to the Global Wellness Institute, saunas and cold plunges are becoming therapeutic rituals that not only improve physical health but also offer a space for social connection and healing.

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400+

Opportunity

An Explosive Global Market Ready for US Investment

The global wellness economy has hit $6.8T, but the U.S. has barely scratched the surface with communal thermal wellness.

22,500+

U.S.

$6.3T

2023

Europe

6,500+

CAGR

7.3%

$9T

2028

Asia

Hydrothermal Spas by Region

Our
Founders.

SOMA SOMA’s founders unite expertise in design, hospitality, and growth strategy to bring a new era of communal thermal culture to the U.S. With a balance of creative vision and operational precision, they are building a brand designed for scale, cultural impact, and lasting value.

CEO / Creative Vision & Brand Strategy

Mike McElderry

Man Drawing Digitally

A seasoned design and development leader with a track record spanning architecture, real estate, and brand creation. As Founder and CEO of SOMA SOMA, he blends world-class design expertise with a deep understanding of operations, community, and cultural impact to pioneer a new standard for thermal wellness in the U.S.

COO / Operations & Experience Delivery

Confidential

Stylized Person Illustration

Coming soon.

CMO / Growth & Community Development

Confidential

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Coming Soon

Our
Advisors.

SOMA SOMA is guided by an expanding network of advisors whose expertise spans hospitality, wellness, design, finance, and brand strategy. These leaders provide insight, industry connections, and strategic guidance to ensure we scale with excellence while staying true to our vision of redefining thermal wellness in the U.S.

Hospitality & Operations
Advisor

Confidential

Fashionable Girl

Coming soon.

Wellness & Longevity Science Advisor

Confidential

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Coming soon.

Design & Architecture
Advisor

Confidential

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Coming Soon

Finance & Growth Strategy Advisor

Confidential

Illustration of Dancing Woman

Coming soon.

Brand & Marketing
Advisor

Confidential

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Coming soon.

Community & Cultural Programming Advisor

Confidential

Illustration of Exercise

Coming soon.

Will You Join Us In Shaping The Future Of Thermal Culture?

Contact us to find out how social wellness can be an exciting investment opportunity.

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