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Invest in the Future of Thermal Culture
We envision a world where immersive experiences become central to how we gather, connect, and transform. We’re reviving the roots of thermal culture, communal rituals that have bonded people for centuries, and making wellness a shared experience that fosters deep connections and personal growth.
We are raising capital to launch our first flagship and a select group of additional studios, establishing a strong market presence, proving the model across locations, and accelerating our path toward national expansion.
Loneliness Epidemic = Social Wellness Revolution
Being Social Lowers Risk of Death by 42%
& Decelerates Biological Aging by 15%

Loneliness as Unhealthy as Smoking
The U.S. Surgeon General has declared loneliness a public health epidemic, equating its health risks to smoking up to 15 cigarettes a day.

Increases Risk of Premature Death by 26%
Research indicates that loneliness increases the risk of premature death by approximately 26%, which is more dangerous than obesity, lack of physical activity, and air pollution.

Gen Z Reports High Levels of Loneliness
73% of Gen Z individuals report feeling lonely sometimes or always, making them the most isolated generation.

Millennials Are Choosing Wellness Over Alcohol
57% of Millennials prefer going to the gym over drinking at a bar, reflecting a growing trend toward health-conscious living.

Declared a Global Health Epidemic by WHO
The World Health Organization has officially recognized loneliness as a global public health crisis, emphasizing its serious impact on mental and physical well-being.

Sauna and Cold Plunge Combat Loneliness
According to the Global Wellness Institute, saunas and cold plunges are becoming therapeutic rituals that not only improve physical health but also offer a space for social connection and healing.

400+
Opportunity
An Explosive Global Market Ready for US Investment
The global wellness economy has hit $6.8T, but the U.S. has barely scratched the surface with communal thermal wellness.
22,500+
U.S.
$6.3T
2023
Europe
6,500+
CAGR
7.3%
$9T
2028
Asia
Hydrothermal Spas by Region
CEO / Creative Vision & Brand Strategy
Mike McElderry

A seasoned design and development leader with a track record spanning architecture, real estate, and brand creation. As Founder and CEO of SOMA SOMA, he blends world-class design expertise with a deep understanding of operations, community, and cultural impact to pioneer a new standard for thermal wellness in the U.S.
COO / Operations & Experience Delivery
Confidential

Coming soon.
CMO / Growth & Community Development
Confidential

Coming Soon
Our
Advisors.
SOMA SOMA is guided by an expanding network of advisors whose expertise spans hospitality, wellness, design, finance, and brand strategy. These leaders provide insight, industry connections, and strategic guidance to ensure we scale with excellence while staying true to our vision of redefining thermal wellness in the U.S.
Hospitality & Operations
Advisor
Confidential

Coming soon.
Wellness & Longevity Science Advisor
Confidential

Coming soon.
Design & Architecture
Advisor
Confidential

Coming Soon
Finance & Growth Strategy Advisor
Confidential

Coming soon.
Brand & Marketing
Advisor
Confidential

Coming soon.
Community & Cultural Programming Advisor
Confidential

Coming soon.
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